Legal Notice & Pri­va­cy Policy

Legal Notice

Provider

Robert Müller
Sel­neck­er­straße 26
04277 Leipzig
Germany

Con­tact Options

E‑Mail Address: robert@​highlyhappyperson.​com

Con­tact form: https://​high​ly​hap​pyper​son​.com/​c​o​n​t​act

Com­pa­ny Details

VAT iden­ti­fi­ca­tion num­ber: DE298574686

Lia­bil­i­ty and Intel­lec­tu­al Prop­er­ty Rights Information

Lia­bil­i­ty Dis­claimer: While the con­tent of this web­site has been put togeth­er with great care and reflects our cur­rent knowl­edge, it is pro­vid­ed for infor­ma­tion pur­pos­es with­out being legal­ly bind­ing, unless the dis­clo­sure of this infor­ma­tion is required by law (e.g. the legal infor­ma­tion), the pri­va­cy pol­i­cy, terms and con­di­tions or manda­to­ry instruc­tions for con­sumers) . We reserve the right to mod­i­fy or delete the con­tent, whether in full or in part, pro­vid­ed this does not affect our exist­ing con­trac­tu­al oblig­a­tions. All web­site con­tent is sub­ject to change and non-binding.

Link Dis­claimer: We do not accept any respon­si­bil­i­ty for or endorse the con­tent of exter­nal web­sites we link to, whether direct­ly or indi­rect­ly. The providers of the linked web­sites are sole­ly respon­si­ble for all con­tent pre­sent­ed on their web­sites and in par­tic­u­lar, any dam­age result­ing from the use the infor­ma­tion offered on their websites.

Copy­rights and Trade­marks: All con­tents pre­sent­ed on this web­site, such as texts, pho­tographs, graph­ics, brands and trade­marks are pro­tect­ed by the respec­tive intel­lec­tu­al prop­er­ty rights (copy­rights, trade­mark rights). The use, repro­duc­tion, etc. are sub­ject to our rights or the rights of the respec­tive authors or rights owners.

Infor­ma­tion on legal infringe­ments: Please noti­fy us if you notice any rights vio­la­tions on our web­site. Once noti­fied, we will prompt­ly remove any ille­gal con­tent or links.

Pri­va­cy Policy

Pre­am­ble

With the fol­low­ing pri­va­cy pol­i­cy we would like to inform you which types of your per­son­al data (here­inafter also abbre­vi­at­ed as “data”) we process for which pur­pos­es and in which scope. The pri­va­cy state­ment applies to all pro­cess­ing of per­son­al data car­ried out by us, both in the con­text of pro­vid­ing our ser­vices and in par­tic­u­lar on our web­sites, in mobile appli­ca­tions and with­in exter­nal online pres­ences, such as our social media pro­files (here­inafter col­lec­tive­ly referred to as “online services”).

The terms used are not gender-specific.

Con­troller

Robert Müller
Sel­neck­er­straße 26
04277 Leipzig
Germany

E‑mail address: robert@​highlyhappyperson.​com

Overview of pro­cess­ing operations

The fol­low­ing table sum­maris­es the types of data processed, the pur­pos­es for which they are processed and the con­cerned data subjects.

Cat­e­gories of Processed Data

• Inven­to­ry data,
• Con­tact data,
• Con­tent data,
• Con­tract data,
• Usage data,
• Meta, com­mu­ni­ca­tion and process data.

Cat­e­gories of Data Subjects

• Com­mu­ni­ca­tion partner,
• Users.

Pur­pos­es of Processing

• Pro­vi­sion of con­trac­tu­al ser­vices and cus­tomer support,
• Secu­ri­ty measures,
• Direct mar­ket­ing,
• Web Ana­lyt­ics,
• Tar­get­ing,
• Affil­i­ate Tracking,
• Feed­back,
• Pro­files with user-relat­ed information,
• Pro­vi­sion of our online ser­vices and usability,
• Infor­ma­tion tech­nol­o­gy infrastructure.

Legal Bases for the Processing

Below you will find an overview of the legal basis of the GDPR on the basis of which we process per­son­al data. Please note that in addi­tion to the pro­vi­sions of the GDPR, nation­al data pro­tec­tion reg­u­la­tions may apply in your or our coun­try of res­i­dence or domi­cile. If, in addi­tion, more spe­cif­ic legal bases are applic­a­ble in indi­vid­ual cas­es, we will inform you of these in the data pro­tec­tion declaration.

• Con­sent (Arti­cle 6 (1) (a) GDPR) — The data sub­ject has giv­en con­sent to the pro­cess­ing of his or her per­son­al data for one or more spe­cif­ic purposes.
• Legit­i­mate Inter­ests (Arti­cle 6 (1) (f) GDPR) — Pro­cess­ing is nec­es­sary for the pur­pos­es of the legit­i­mate inter­ests pur­sued by the con­troller or by a third par­ty, except where such inter­ests are over­rid­den by the inter­ests or fun­da­men­tal rights and free­doms of the data sub­ject which require pro­tec­tion of per­son­al data.

In addi­tion to the data pro­tec­tion reg­u­la­tions of the GDPR, nation­al reg­u­la­tions apply to data pro­tec­tion in Ger­many. This includes in par­tic­u­lar the Law on Pro­tec­tion against Mis­use of Per­son­al Data in Data Pro­cess­ing (Fed­er­al Data Pro­tec­tion Act — BDSG). In par­tic­u­lar, the BDSG con­tains spe­cial pro­vi­sions on the right to access, the right to erase, the right to object, the pro­cess­ing of spe­cial cat­e­gories of per­son­al data, pro­cess­ing for oth­er pur­pos­es and trans­mis­sion as well as auto­mat­ed indi­vid­ual deci­sion-mak­ing, includ­ing pro­fil­ing. Fur­ther­more, it reg­u­lates data pro­cess­ing for the pur­pos­es of the employ­ment rela­tion­ship (§ 26 BDSG), in par­tic­u­lar with regard to the estab­lish­ment, exe­cu­tion or ter­mi­na­tion of employ­ment rela­tion­ships as well as the con­sent of employ­ees. Fur­ther­more, data pro­tec­tion laws of the indi­vid­ual fed­er­al states may apply. 

Secu­ri­ty Precautions

We take appro­pri­ate tech­ni­cal and organ­i­sa­tion­al mea­sures in accor­dance with the legal require­ments, tak­ing into account the state of the art, the costs of imple­men­ta­tion and the nature, scope, con­text and pur­pos­es of pro­cess­ing as well as the risk of vary­ing like­li­hood and sever­i­ty for the rights and free­doms of nat­ur­al per­sons, in order to ensure a lev­el of secu­ri­ty appro­pri­ate to the risk.

The mea­sures include, in par­tic­u­lar, safe­guard­ing the con­fi­den­tial­i­ty, integri­ty and avail­abil­i­ty of data by con­trol­ling phys­i­cal and elec­tron­ic access to the data as well as access to, input, trans­mis­sion, secur­ing and sep­a­ra­tion of the data. In addi­tion, we have estab­lished pro­ce­dures to ensure that data sub­jects’ rights are respect­ed, that data is erased, and that we are pre­pared to respond to data threats rapid­ly. Fur­ther­more, we take the pro­tec­tion of per­son­al data into account as ear­ly as the devel­op­ment or selec­tion of hard­ware, soft­ware and ser­vice providers, in accor­dance with the prin­ci­ple of pri­va­cy by design and pri­va­cy by default.

Mask­ing of the IP address: If IP address­es are processed by us or by the ser­vice providers and tech­nolo­gies used and the pro­cess­ing of a com­plete IP address is not nec­es­sary, the IP address is short­ened (also referred to as “IP mask­ing”). In this process, the last two dig­its or the last part of the IP address after a full stop are removed or replaced by wild­cards. The mask­ing of the IP address is intend­ed to pre­vent the iden­ti­fi­ca­tion of a per­son by means of their IP address or to make such iden­ti­fi­ca­tion sig­nif­i­cant­ly more difficult.

TLS encryp­tion (https): To pro­tect your data trans­mit­ted via our online ser­vices, we use TLS encryp­tion. You can rec­og­nize such encrypt­ed con­nec­tions by the pre­fix https:// in the address bar of your browser.

Trans­mis­sion of Per­son­al Data

In the con­text of our pro­cess­ing of per­son­al data, it may hap­pen that the data is trans­ferred to oth­er places, com­pa­nies or per­sons or that it is dis­closed to them. Recip­i­ents of this data may include, for exam­ple, ser­vice providers com­mis­sioned with IT tasks or providers of ser­vices and con­tent that are embed­ded in a web­site. In such cas­es, the legal require­ments will be respect­ed and in par­tic­u­lar cor­re­spond­ing con­tracts or agree­ments, which serve the pro­tec­tion of your data, will be con­clud­ed with the recip­i­ents of your data.

Data Pro­cess­ing in Third Countries

If we process data in a third coun­try (i.e. out­side the Euro­pean Union (EU), the Euro­pean Eco­nom­ic Area (EEA)) or the pro­cess­ing takes place in the con­text of the use of third par­ty ser­vices or dis­clo­sure or trans­fer of data to oth­er per­sons, bod­ies or com­pa­nies, this will only take place in accor­dance with the legal requirements. 

Sub­ject to express con­sent or trans­fer required by con­tract or law, we process or have processed the data only in third coun­tries with a recog­nised lev­el of data pro­tec­tion, on the basis of spe­cial guar­an­tees, such as a con­trac­tu­al oblig­a­tion through so-called stan­dard pro­tec­tion claus­es of the EU Com­mis­sion or if cer­ti­fi­ca­tions or bind­ing inter­nal data pro­tec­tion reg­u­la­tions jus­ti­fy the pro­cess­ing (Arti­cle 44 to 49 GDPR, infor­ma­tion page of the EU Com­mis­sion: https://​ec​.europa​.eu/​i​n​f​o​/​l​a​w​/​l​a​w​-​t​o​p​i​c​/​d​a​t​a​-​p​r​o​t​e​c​t​i​o​n​/​i​n​t​e​r​n​a​t​i​o​n​a​l​-​d​i​m​e​n​s​i​o​n​-​d​a​t​a​-​p​r​o​t​e​c​t​i​o​n​_en).

Era­sure of data

The data processed by us will be erased in accor­dance with the statu­to­ry pro­vi­sions as soon as their pro­cess­ing is revoked or oth­er per­mis­sions no longer apply (e.g. if the pur­pose of pro­cess­ing this data no longer applies or they are not required for the pur­pose). If the data is not delet­ed because they are required for oth­er and legal­ly per­mis­si­ble pur­pos­es, their pro­cess­ing is lim­it­ed to these pur­pos­es. This means that the data will be restrict­ed and not processed for oth­er pur­pos­es. This applies, for exam­ple, to data that must be stored for com­mer­cial or tax rea­sons or for which stor­age is nec­es­sary to assert, exer­cise or defend legal claims or to pro­tect the rights of anoth­er nat­ur­al or legal per­son. Our fur­ther infor­ma­tion on indi­vid­ual pro­cess­ing oper­a­tions may also con­tain addi­tion­al and spe­cif­ic infor­ma­tion on data reten­tion and era­sure applic­a­ble to the respec­tive pro­cess­ing operations.

Use of Cookies

Cook­ies are small text files or oth­er data records that store infor­ma­tion on end devices and read infor­ma­tion from the end devices. For exam­ple, to store the login sta­tus in a user account, the con­tents of a shop­ping cart in an e‑shop, the con­tents accessed or the func­tions used. Cook­ies can also be used for var­i­ous pur­pos­es, e.g. for pur­pos­es of func­tion­al­i­ty, secu­ri­ty and con­ve­nience of online offers as well as the cre­ation of analy­ses of vis­i­tor flows.

Infor­ma­tion on con­sent: We use cook­ies in accor­dance with the statu­to­ry pro­vi­sions. There­fore, we obtain pri­or con­sent from users, except when it is not required by law. In par­tic­u­lar, con­sent is not required if the stor­age and read­ing of infor­ma­tion, includ­ing cook­ies, is strict­ly nec­es­sary in order to pro­vide an infor­ma­tion soci­ety ser­vice explic­it­ly request­ed by the sub­scriber or user. Essen­tial cook­ies usu­al­ly include cook­ies with func­tions relat­ed to the dis­play and oper­abil­i­ty of the onli­ne­ser­vice, load bal­anc­ing, secu­ri­ty, stor­age of users’ pref­er­ences and choic­es or sim­i­lar pur­pos­es relat­ed to the pro­vi­sion of the main and sec­ondary func­tions of the onli­ne­ser­vice request­ed by users. The revo­ca­ble con­sent will be clear­ly com­mu­ni­cat­ed to the user and will con­tain the infor­ma­tion on the respec­tive cook­ie use.

Infor­ma­tion on legal bases under data pro­tec­tion law: The legal basis under data pro­tec­tion law on which we process users’ per­son­al data with the use of cook­ies depends on whether we ask users for con­sent. If users con­sent, the legal basis for pro­cess­ing their data is their declared con­sent. Oth­er­wise, the data processed with the help of cook­ies is processed on the basis of our legit­i­mate inter­ests (e.g. in a busi­ness oper­a­tion of our online ser­vices and improve­ment of its usabil­i­ty) or, if this is done in the con­text of the ful­fill­ment of our con­trac­tu­al oblig­a­tions, if the use of cook­ies is nec­es­sary to ful­fill our con­trac­tu­al oblig­a­tions. For which pur­pos­es the cook­ies are processed by us, we do clar­i­fy in the course of this pri­va­cy pol­i­cy or in the con­text of our con­sent and pro­cess­ing procedures.

Reten­tion peri­od: With regard to the reten­tion peri­od, a dis­tinc­tion is drawn between the fol­low­ing types of cookies:

• Tem­po­rary cook­ies (also known as “ses­sion cook­ies”): Tem­po­rary cook­ies are delet­ed at the lat­est after a user has left an online ser­vice and closed his or her end device (i.e. brows­er or mobile application). 
• Per­ma­nent cook­ies: Per­ma­nent cook­ies remain stored even after the ter­mi­nal device is closed. For exam­ple, the login sta­tus can be saved, or pre­ferred con­tent can be dis­played direct­ly when the user vis­its a web­site again. Like­wise, user data col­lect­ed with the help of cook­ies can be used for reach mea­sure­ment. Unless we pro­vide users with explic­it infor­ma­tion about the type and stor­age dura­tion of cook­ies (e.g., as part of obtain­ing con­sent), users should assume that cook­ies are per­ma­nent and that the stor­age peri­od can be up to two years.

Gen­er­al infor­ma­tion on revo­ca­tion and objec­tion (opt-out): Users can revoke the con­sent they have giv­en at any time and also file an objec­tion to pro­cess­ing in accor­dance with the legal require­ments in Arti­cle 21 GDPR. Users can also declare their objec­tion by means of the set­tings of their brows­er, e.g. by deac­ti­vat­ing the use of cook­ies (where­by this may also lim­it the func­tion­al­i­ty of our online ser­vices). An objec­tion to the use of cook­ies for online mar­ket­ing pur­pos­es, can also be declared via the web­sites https://​optout​.aboutads​.info and https://​www​.youron​line​choic​es​.com/.

• Legal Basis: Legit­i­mate Inter­ests (Arti­cle 6 (1) (f) GDPR); Con­sent (Arti­cle 6 (1) (a) GDPR).

Fur­ther infor­ma­tion on pro­cess­ing meth­ods, pro­ce­dures and ser­vices used:

• Pro­cess­ing Cook­ie Data on the Basis of Con­sent: We use a cook­ie man­age­ment solu­tion in which users’ con­sent to the use of cook­ies, or the pro­ce­dures and providers men­tioned in the cook­ie man­age­ment solu­tion, can be obtained, man­aged and revoked by the users. The dec­la­ra­tion of con­sent is stored so that it does not have to be retrieved again and the con­sent can be proven in accor­dance with the legal oblig­a­tion. Stor­age can take place serv­er-sided and/​or in a cook­ie (so-called opt-out cook­ie or with the aid of com­pa­ra­ble tech­nolo­gies) in order to be able to assign the con­sent to a user or and/​or his/​her device. Sub­ject to indi­vid­ual details of the providers of cook­ie man­age­ment ser­vices, the fol­low­ing infor­ma­tion applies: The dura­tion of the stor­age of the con­sent can be up to two years. In this case, a pseu­do­ny­mous user iden­ti­fi­er is formed and stored with the date/​time of con­sent, infor­ma­tion on the scope of the con­sent (e.g. which cat­e­gories of cook­ies and/​or ser­vice providers) as well as the brows­er, sys­tem and used end device; Legal Basis: Con­sent (Arti­cle 6 (1) (a) GDPR).

Pro­vi­sion of online ser­vices and web hosting

We process user data in order to be able to pro­vide them with our online ser­vices. For this pur­pose, we process the IP address of the user, which is nec­es­sary to trans­mit the con­tent and func­tions of our online ser­vices to the user’s brows­er or ter­mi­nal device.

• Processed data types: Usage data (e.g. web­sites vis­it­ed, inter­est in con­tent, access times); Meta, com­mu­ni­ca­tion and process data (e.g. IP address­es, time infor­ma­tion, iden­ti­fi­ca­tion num­bers, con­sent sta­tus); Con­tent data (e.g. text input, pho­tographs, videos).
• Data sub­jects: Users (e.g. web­site vis­i­tors, users of online services).
• Pur­pos­es of Pro­cess­ing: Pro­vi­sion of our online ser­vices and usabil­i­ty; Infor­ma­tion tech­nol­o­gy infra­struc­ture (Oper­a­tion and pro­vi­sion of infor­ma­tion sys­tems and tech­ni­cal devices, such as com­put­ers, servers, etc.).); Secu­ri­ty measures.
• Legal Basis: Legit­i­mate Inter­ests (Arti­cle 6 (1) (f) GDPR).

Fur­ther infor­ma­tion on pro­cess­ing meth­ods, pro­ce­dures and ser­vices used:

• Pro­vi­sion of online offer on rent­ed host­ing space: For the pro­vi­sion of our online ser­vices, we use stor­age space, com­put­ing capac­i­ty and soft­ware that we rent or oth­er­wise obtain from a cor­re­spond­ing serv­er provider (also referred to as a “web hoster”); Legal Basis: Legit­i­mate Inter­ests (Arti­cle 6 (1) (f) GDPR).
• Col­lec­tion of Access Data and Log Files: The access to our online ser­vices is logged in the form of so-called “serv­er log files”. Serv­er log files may include the address and name of the web pages and files accessed, the date and time of access, data vol­umes trans­ferred, noti­fi­ca­tion of suc­cess­ful access, brows­er type and ver­sion, the user’s oper­at­ing sys­tem, refer­rer URL (the pre­vi­ous­ly vis­it­ed page) and, as a gen­er­al rule, IP address­es and the request­ing provider.The serv­er log files can be used for secu­ri­ty pur­pos­es, e.g. to avoid over­load­ing the servers (espe­cial­ly in the case of abu­sive attacks, so-called DDoS attacks) and to ensure the sta­bil­i­ty and opti­mal load bal­anc­ing of the servers; Legal Basis: Legit­i­mate Inter­ests (Arti­cle 6 (1) (f) GDPR); Reten­tion peri­od: Log file infor­ma­tion is stored for a max­i­mum peri­od of 30 days and then delet­ed or anonymized. Data, the fur­ther stor­age of which is nec­es­sary for evi­dence pur­pos­es, are exclud­ed from dele­tion until the respec­tive inci­dent has been final­ly clarified.
• E‑mail Send­ing and Host­ing: The web host­ing ser­vices we use also include send­ing, receiv­ing and stor­ing e‑mails. For these pur­pos­es, the address­es of the recip­i­ents and senders, as well as oth­er infor­ma­tion relat­ing to the send­ing of e‑mails (e.g. the providers involved) and the con­tents of the respec­tive e‑mails are processed. The above data may also be processed for SPAM detec­tion pur­pos­es. Please note that e‑mails on the Inter­net are gen­er­al­ly not sent in encrypt­ed form. As a rule, e‑mails are encrypt­ed dur­ing trans­port, but not on the servers from which they are sent and received (unless a so-called end-to-end encryp­tion method is used). We can there­fore accept no respon­si­bil­i­ty for the trans­mis­sion path of e‑mails between the sender and recep­tion on our serv­er; Legal Basis: Legit­i­mate Inter­ests (Arti­cle 6 (1) (f) GDPR).

Blogs and pub­li­ca­tion media

We use blogs or com­pa­ra­ble means of online com­mu­ni­ca­tion and pub­li­ca­tion (here­inafter “pub­li­ca­tion medi­um”). Read­ers’ data will only be processed for the pur­pos­es of the pub­li­ca­tion medi­um to the extent nec­es­sary for its pre­sen­ta­tion and com­mu­ni­ca­tion between authors and read­ers or for secu­ri­ty rea­sons. For the rest, we refer to the infor­ma­tion on the pro­cess­ing of vis­i­tors to our pub­li­ca­tion medi­um with­in the scope of this pri­va­cy policy.

• Processed data types: Inven­to­ry data (e.g. names, address­es); Con­tact data (e.g. e‑mail, tele­phone num­bers); Con­tent data (e.g. text input, pho­tographs, videos); Usage data (e.g. web­sites vis­it­ed, inter­est in con­tent, access times); Meta, com­mu­ni­ca­tion and process data (e.g. IP address­es, time infor­ma­tion, iden­ti­fi­ca­tion num­bers, con­sent status).
• Data sub­jects: Users (e.g. web­site vis­i­tors, users of online services).
• Pur­pos­es of Pro­cess­ing: Pro­vi­sion of con­trac­tu­al ser­vices and cus­tomer sup­port; Feed­back (e.g. col­lect­ing feed­back via online form); Pro­vi­sion of our online ser­vices and usability.
• Legal Basis: Legit­i­mate Inter­ests (Arti­cle 6 (1) (f) GDPR).

Newslet­ter and Elec­tron­ic Communications

We send newslet­ters, e‑mails and oth­er elec­tron­ic com­mu­ni­ca­tions (here­inafter referred to as “newslet­ters”) only with the con­sent of the recip­i­ent or a legal per­mis­sion. Inso­far as the con­tents of the newslet­ter are specif­i­cal­ly described with­in the frame­work of reg­is­tra­tion, they are deci­sive for the con­sent of the user. Oth­er­wise, our newslet­ters con­tain infor­ma­tion about our ser­vices and us.

In order to sub­scribe to our newslet­ters, it is gen­er­al­ly suf­fi­cient to enter your e‑mail address. We may, how­ev­er, ask you to pro­vide a name for the pur­pose of con­tact­ing you per­son­al­ly in the newslet­ter or to pro­vide fur­ther infor­ma­tion if this is required for the pur­pos­es of the newsletter.

Dou­ble opt-in pro­ce­dure: The reg­is­tra­tion to our newslet­ter takes place in gen­er­al in a so-called Dou­ble-Opt-In pro­ce­dure. This means that you will receive an e‑mail after reg­is­tra­tion ask­ing you to con­firm your reg­is­tra­tion. This con­fir­ma­tion is nec­es­sary so that no one can reg­is­ter with exter­nal e‑mail addresses. 

The reg­is­tra­tions for the newslet­ter are logged in order to be able to prove the reg­is­tra­tion process accord­ing to the legal require­ments. This includes stor­ing the login and con­fir­ma­tion times as well as the IP address. Like­wise the changes of your data stored with the dis­patch ser­vice provider are logged.

Dele­tion and restric­tion of pro­cess­ing: We may store the unsub­scribed email address­es for up to three years based on our legit­i­mate inter­ests before delet­ing them to pro­vide evi­dence of pri­or con­sent. The pro­cess­ing of these data is lim­it­ed to the pur­pose of a pos­si­ble defense against claims. An indi­vid­ual dele­tion request is pos­si­ble at any time, pro­vid­ed that the for­mer exis­tence of a con­sent is con­firmed at the same time. In the case of an oblig­a­tion to per­ma­nent­ly observe an objec­tion, we reserve the right to store the e‑mail address sole­ly for this pur­pose in a blocklist.

The log­ging of the reg­is­tra­tion process takes place on the basis of our legit­i­mate inter­ests for the pur­pose of prov­ing its prop­er course. If we com­mis­sion a ser­vice provider to send e‑mails, this is done on the basis of our legit­i­mate inter­ests in an effi­cient and secure send­ing system.

Con­tents:

Infor­ma­tion about us, our ser­vices, pro­mo­tions and offers.

• Processed data types: Inven­to­ry data (e.g. names, address­es); Con­tact data (e.g. e‑mail, tele­phone num­bers); Meta, com­mu­ni­ca­tion and process data (e.g. IP address­es, time infor­ma­tion, iden­ti­fi­ca­tion num­bers, con­sent sta­tus); Usage data (e.g. web­sites vis­it­ed, inter­est in con­tent, access times).
• Data sub­jects: Com­mu­ni­ca­tion part­ner (Recip­i­ents of e‑mails, let­ters, etc.); Users (e.g. web­site vis­i­tors, users of online services).
• Pur­pos­es of Pro­cess­ing: Direct mar­ket­ing (e.g. by e‑mail or postal); Pro­vi­sion of con­trac­tu­al ser­vices and cus­tomer support.
• Legal Basis: Con­sent (Arti­cle 6 (1) (a) GDPR).
• Opt-Out: You can can­cel the receipt of our newslet­ter at any time, i.e. revoke your con­sent or object to fur­ther receipt. You will find a link to can­cel the newslet­ter either at the end of each newslet­ter or you can oth­er­wise use one of the con­tact options list­ed above, prefer­ably e‑mail.

Fur­ther infor­ma­tion on pro­cess­ing meth­ods, pro­ce­dures and ser­vices used:

• Mea­sure­ment of open­ing rates and click rates: The newslet­ters con­tain a so-called “web-bea­con”, i.e. a pix­el-sized file, which is retrieved from our serv­er when the newslet­ter is opened or, if we use a mail­ing ser­vice provider, from its serv­er. With­in the scope of this retrieval, tech­ni­cal infor­ma­tion such as infor­ma­tion about the brows­er and your sys­tem, as well as your IP address and time of retrieval are first col­lect­ed. This infor­ma­tion is used for the tech­ni­cal improve­ment of our newslet­ter on the basis of tech­ni­cal data or tar­get groups and their read­ing behav­iour on the basis of their retrieval points (which can be deter­mined with the help of the IP address) or access times. This analy­sis also includes deter­min­ing whether newslet­ters are opened, when they are opened and which links are clicked. This infor­ma­tion is assigned to the indi­vid­ual newslet­ter recip­i­ents and stored in their pro­files until the pro­files are delet­ed. The eval­u­a­tions serve us much more to rec­og­nize the read­ing habits of our users and to adapt our con­tent to them or to send dif­fer­ent con­tent accord­ing to the inter­ests of our users.The mea­sure­ment of open­ing rates and click rates as well as the stor­age of the mea­sure­ment results in the pro­files of the users and their fur­ther pro­cess­ing are based on the con­sent of the users. A sep­a­rate objec­tion to the per­for­mance mea­sure­ment is unfor­tu­nate­ly not pos­si­ble, in this case the entire newslet­ter sub­scrip­tion must be can­celled or object­ed to. In this case, the stored pro­file infor­ma­tion will be delet­ed; Legal Basis: Con­sent (Arti­cle 6 (1) (a) GDPR).
• Pre­req­ui­site for the use of free ser­vices: Con­sent to the send­ing of mail­ings can be made depen­dent on the use of free ser­vices (e.g. access to cer­tain con­tent or par­tic­i­pa­tion in cer­tain cam­paigns) as a pre­req­ui­site. If the users would like to take advan­tage of the free ser­vice with­out reg­is­ter­ing for the newslet­ter, we offer them to con­tact us.
• Order process reminder emails: When users can­cel an order process, we can send them a notice of the can­cel­la­tion and remind them to con­tin­ue. This func­tion can be use­ful, for exam­ple, if the pur­chase process could not be con­tin­ued due to a brows­er crash, over­sight or for­get­ting. The dis­patch is based on con­sent, which users can object to at any time; Legal Basis: Con­sent (Arti­cle 6 (1) (a) GDPR).

Com­mer­cial com­mu­ni­ca­tion by E‑Mail, Postal Mail, Fax or Telephone

We process per­son­al data for the pur­pos­es of pro­mo­tion­al com­mu­ni­ca­tion, which may be car­ried out via var­i­ous chan­nels, such as e‑mail, tele­phone, post or fax, in accor­dance with the legal requirements.

The recip­i­ents have the right to with­draw their con­sent at any time or to object to the adver­tis­ing com­mu­ni­ca­tion at any time.

After revo­ca­tion or objec­tion, we store the data required to prove the past autho­riza­tion to con­tact or send up to three years from the end of the year of revo­ca­tion or objec­tion on the basis of our legit­i­mate inter­ests. The pro­cess­ing of this data is lim­it­ed to the pur­pose of a pos­si­ble defense against claims. Based on the legit­i­mate inter­est to per­ma­nent­ly observe the revo­ca­tion, respec­tive­ly objec­tion of the users, we fur­ther store the data nec­es­sary to avoid a renewed con­tact (e.g. depend­ing on the com­mu­ni­ca­tion chan­nel, the e‑mail address, tele­phone num­ber, name).

• Processed data types: Inven­to­ry data (e.g. names, address­es); Con­tact data (e.g. e‑mail, tele­phone numbers).
• Data sub­jects: Com­mu­ni­ca­tion part­ner (Recip­i­ents of e‑mails, let­ters, etc.).
• Pur­pos­es of Pro­cess­ing: Direct mar­ket­ing (e.g. by e‑mail or postal).
• Legal Basis: Con­sent (Arti­cle 6 (1) (a) GDPR); Legit­i­mate Inter­ests (Arti­cle 6 (1) (f) GDPR).

Web Analy­sis, Mon­i­tor­ing and Optimization

Web analy­sis is used to eval­u­ate the vis­i­tor traf­fic on our web­site and may include the behav­iour, inter­ests or demo­graph­ic infor­ma­tion of users, such as age or gen­der, as pseu­do­ny­mous val­ues. With the help of web analy­sis we can e.g. rec­og­nize, at which time our online ser­vices or their func­tions or con­tents are most fre­quent­ly used or request­ed for repeat­ed­ly, as well as which areas require optimization.

In addi­tion to web analy­sis, we can also use test pro­ce­dures, e.g. to test and opti­mize dif­fer­ent ver­sions of our online ser­vices or their components.

Unless oth­er­wise stat­ed below, pro­files, i.e. data aggre­gat­ed for a usage process, can be cre­at­ed for these pur­pos­es and infor­ma­tion can be stored in a brows­er or in a ter­mi­nal device and read from it. The infor­ma­tion col­lect­ed includes, in par­tic­u­lar, web­sites vis­it­ed and ele­ments used there as well as tech­ni­cal infor­ma­tion such as the brows­er used, the com­put­er sys­tem used and infor­ma­tion on usage times. If users have agreed to the col­lec­tion of their loca­tion data from us or from the providers of the ser­vices we use, loca­tion data may also be processed.

Unless oth­er­wise stat­ed below, pro­files, that is data sum­ma­rized for a usage process or user, may be cre­at­ed for these pur­pos­es and stored in a brows­er or ter­mi­nal device (so-called “cook­ies”) or sim­i­lar process­es may be used for the same pur­pose. The infor­ma­tion col­lect­ed includes, in par­tic­u­lar, web­sites vis­it­ed and ele­ments used there as well as tech­ni­cal infor­ma­tion such as the brows­er used, the com­put­er sys­tem used and infor­ma­tion on usage times. If users have con­sent­ed to the col­lec­tion of their loca­tion data or pro­files to us or to the providers of the ser­vices we use, these may also be processed, depend­ing on the provider.

The IP address­es of the users are also stored. How­ev­er, we use any exist­ing IP mask­ing pro­ce­dure (i.e. pseu­do­nymi­sa­tion by short­en­ing the IP address) to pro­tect the user. In gen­er­al, with­in the frame­work of web analy­sis, A/​B test­ing and opti­mi­sa­tion, no user data (such as e‑mail address­es or names) is stored, but pseu­do­nyms. This means that we, as well as the providers of the soft­ware used, do not know the actu­al iden­ti­ty of the users, but only the infor­ma­tion stored in their pro­files for the pur­pos­es of the respec­tive processes.

• Processed data types: Usage data (e.g. web­sites vis­it­ed, inter­est in con­tent, access times); Meta, com­mu­ni­ca­tion and process data (e.g. IP address­es, time infor­ma­tion, iden­ti­fi­ca­tion num­bers, con­sent status).
• Data sub­jects: Users (e.g. web­site vis­i­tors, users of online services).
• Pur­pos­es of Pro­cess­ing: Web Ana­lyt­ics (e.g. access sta­tis­tics, recog­ni­tion of return­ing vis­i­tors); Pro­files with user-relat­ed infor­ma­tion (Cre­at­ing user pro­files); Tar­get­ing (e.g. pro­fil­ing based on inter­ests and behav­iour, use of cook­ies); Pro­vi­sion of our online ser­vices and usability.
• Secu­ri­ty mea­sures: IP Mask­ing (Pseu­do­nymiza­tion of the IP address).
• Legal Basis: Con­sent (Arti­cle 6 (1) (a) GDPR).

Fur­ther infor­ma­tion on pro­cess­ing meth­ods, pro­ce­dures and ser­vices used:

• Google Ana­lyt­ics 4: We use Google Ana­lyt­ics to per­form mea­sure­ment and analy­sis of the use of our online ser­vices by users based on a pseu­do­ny­mous user iden­ti­fi­ca­tion num­ber. This iden­ti­fi­ca­tion num­ber does not con­tain any unique data, such as names or email address­es. It is used to assign analy­sis infor­ma­tion to an end device in order to rec­og­nize which con­tent users have accessed with­in one or var­i­ous usage process­es, which search terms they have used, have accessed again or have inter­act­ed with our online ser­vices. Like­wise, the time of use and its dura­tion are stored, as well as the sources of users refer­ring to our online ser­vices and tech­ni­cal aspects of their end devices and browsers. In the process, pseu­do­ny­mous pro­files of users are cre­at­ed with infor­ma­tion from the use of var­i­ous devices, and cook­ies may be used. In Ana­lyt­ics, high­er lev­el geo­graph­ic loca­tion data is pro­vid­ed by col­lect­ing the fol­low­ing meta­da­ta based on IP search: “city” (and the derived lat­i­tude and lon­gi­tude of the city), “con­ti­nent”, “coun­try”, “region”, “sub­con­ti­nent” (and the ID-based equiv­a­lents). To ensure the pro­tec­tion of user data in the EU, Google receives and process­es all user data via domains and servers with­in the EU. The IP address of users is not logged and is short­ened by the last two dig­its by default. The short­en­ing of the IP address takes place on EU servers for EU users. In addi­tion, all sen­si­tive data col­lect­ed from users in the EU is delet­ed before it is col­lect­ed via EU domains and servers; Ser­vice provider: Google Ire­land Lim­it­ed, Gor­don House, Bar­row Street, Dublin 4, Ire­land; Legal Basis: Con­sent (Arti­cle 6 (1) (a) GDPR); Web­site: https://​mar​ket​ing​plat​form​.google​.com/​i​n​t​l​/​e​n​/​a​b​o​u​t​/​a​n​a​l​y​t​i​cs/; Pri­va­cy Pol­i­cy: https://​poli​cies​.google​.com/​p​r​i​v​acy; Data Pro­cess­ing Agree­ment: https://​busi​ness​.safe​ty​.google/​a​d​s​p​r​o​c​e​s​s​o​r​t​e​r​ms/; Stan­dard Con­trac­tu­al Claus­es (Safe­guard­ing the lev­el of data pro­tec­tion when pro­cess­ing data in third coun­tries): https://​busi​ness​.safe​ty​.google/​a​d​s​p​r​o​c​e​s​s​o​r​t​e​rms; Opt-Out: Opt-Out-Plu­g­in: https://​tools​.google​.com/​d​l​p​a​g​e​/​g​a​o​p​t​o​u​t​?​h​l​=en, Set­tings for the Dis­play of Adver­tise­ments: https://​ads​set​tings​.google​.com/​a​u​t​h​e​n​t​i​c​a​ted; Fur­ther Infor­ma­tion: https://​pri​va​cy​.google​.com/​b​u​s​i​n​e​s​s​e​s​/​a​d​s​s​e​r​v​i​ces (Types of pro­cess­ing and data processed).

Affil­i­ate-Pro­gramms und Affiliate-Links

With­in our online ser­vices, we include so-called affil­i­ate links or oth­er ref­er­ences (which for exam­ple may include search forms, wid­gets or dis­count codes) to the offers and ser­vices of third par­ties (col­lec­tive­ly referred to as “affil­i­ate links”). When users fol­low affil­i­ate links or sub­se­quent­ly take advan­tage of offers, we may receive com­mis­sion or oth­er ben­e­fits (col­lec­tive­ly referred to as “com­mis­sion”) from these third parties.

In order to be able to track whether the users have fol­lowed the offers of an affil­i­ate link used by us, it is nec­es­sary for the respec­tive third par­ty to know that the users have fol­lowed an affil­i­ate link used with­in our online ser­vices. The assign­ment of affil­i­ate links to the respec­tive busi­ness trans­ac­tions or oth­er actions (e.g., pur­chas­es) serves the sole pur­pose of com­mis­sion set­tle­ment and is removed as soon as it is no longer required for this purpose.

For the pur­pos­es of the afore­men­tioned affil­i­ate link assign­ment, the affil­i­ate links may be sup­ple­ment­ed by cer­tain val­ues that may be a com­po­nent of the link or oth­er­wise stored, for exam­ple, in a cook­ie. The val­ues may include in par­tic­u­lar the source web­site (refer­rer), time, an online iden­ti­fi­er of the oper­a­tor of the web­site on which the affil­i­ate link was locat­ed, an online iden­ti­fi­er of the respec­tive offer, the type of link used, the type of offer and an online iden­ti­fi­er of the user.

Infor­ma­tion on legal basis: If we ask the users for their con­sent to the use of third par­ty providers, the legal basis of the pro­cess­ing is con­sent. Oth­er­wise, user data will be processed on the basis of our legit­i­mate inter­ests (i.e. inter­est in effi­cient, eco­nom­ic and recip­i­ent friend­ly ser­vices). In this con­text, we would also like to refer you to the infor­ma­tion on the use of cook­ies in this pri­va­cy policy.

• Processed data types: Con­tract data (e.g. con­tract object, dura­tion, cus­tomer cat­e­go­ry); Usage data (e.g. web­sites vis­it­ed, inter­est in con­tent, access times); Meta, com­mu­ni­ca­tion and process data (e.g. IP address­es, time infor­ma­tion, iden­ti­fi­ca­tion num­bers, con­sent status).
• Data sub­jects: Users (e.g. web­site vis­i­tors, users of online services).
• Pur­pos­es of Pro­cess­ing: Affil­i­ate Tracking.
• Legal Basis: Con­sent (Arti­cle 6 (1) (a) GDPR); Legit­i­mate Inter­ests (Arti­cle 6 (1) (f) GDPR).

Fur­ther infor­ma­tion on pro­cess­ing meth­ods, pro­ce­dures and ser­vices used:

• Ama­zon Affil­i­ate Pro­gram: Affil­i­ate part­ner pro­gram (Ama­zon and the Ama­zon logo are trade­marks of Ama​zon​.com, Inc. or one of its affil­i­ates); Ser­vice provider: Ama­zon EU S.à r.l. (Société à respon­s­abil­ité lim­itée), 38 avenue John F. Kennedy, L‑1855 Lux­em­bourg; Legal Basis: Legit­i­mate Inter­ests (Arti­cle 6 (1) (f) GDPR); Web­site: https://​www​.ama​zon​.com; Pri­va­cy Pol­i­cy: https://​www​.ama​zon​.com/​g​p​/​h​e​l​p​/​c​u​s​t​o​m​e​r​/​d​i​s​p​l​a​y​.​h​t​m​l​?​n​o​d​e​I​d​=​2​0​1​9​0​9​010.
• Digistore24 Affil­i­ate Pro­gram: Affil­i­ate mar­ket­ing net­work; Ser­vice provider: Digistore24 GmbH, St.-Godehard-Straße 32, 31139 Hildesheim, Ger­many; Legal Basis: Legit­i­mate Inter­ests (Arti­cle 6 (1) (f) GDPR); Web­site: https://​www​.digi​s​tore24​.com/en; Pri­va­cy Pol­i­cy: https://​www​.digi​s​tore24​.com/​e​n​/​h​o​m​e​/​e​x​t​e​r​n​/​c​m​s​/​p​a​g​e​/​f​r​o​n​t​e​n​d​/​l​e​g​a​l​/​p​r​i​v​acy.

Plu­g­ins and embed­ded func­tions and content

With­in our online ser­vices, we inte­grate func­tion­al and con­tent ele­ments that are obtained from the servers of their respec­tive providers (here­inafter referred to as “third-par­ty providers”). These may, for exam­ple, be graph­ics, videos or city maps (here­inafter uni­form­ly referred to as “Con­tent”).

The inte­gra­tion always pre­sup­pos­es that the third-par­ty providers of this con­tent process the IP address of the user, since they could not send the con­tent to their brows­er with­out the IP address. The IP address is there­fore required for the pre­sen­ta­tion of these con­tents or func­tions. We strive to use only those con­tents, whose respec­tive offer­ers use the IP address only for the dis­tri­b­u­tion of the con­tents. Third par­ties may also use so-called pix­el tags (invis­i­ble graph­ics, also known as “web bea­cons”) for sta­tis­ti­cal or mar­ket­ing pur­pos­es. The “pix­el tags” can be used to eval­u­ate infor­ma­tion such as vis­i­tor traf­fic on the pages of this web­site. The pseu­do­ny­mous infor­ma­tion may also be stored in cook­ies on the user’s device and may include tech­ni­cal infor­ma­tion about the brows­er and oper­at­ing sys­tem, refer­ring web­sites, vis­it times and oth­er infor­ma­tion about the use of our web­site, as well as may be linked to such infor­ma­tion from oth­er sources.

• Processed data types: Usage data (e.g. web­sites vis­it­ed, inter­est in con­tent, access times); Meta, com­mu­ni­ca­tion and process data (e.g. IP address­es, time infor­ma­tion, iden­ti­fi­ca­tion num­bers, con­sent status).
• Data sub­jects: Users (e.g. web­site vis­i­tors, users of online services).
• Pur­pos­es of Pro­cess­ing: Pro­vi­sion of our online ser­vices and usability.
• Legal Basis: Legit­i­mate Inter­ests (Arti­cle 6 (1) (f) GDPR).

Fur­ther infor­ma­tion on pro­cess­ing meth­ods, pro­ce­dures and ser­vices used:

• Google Fonts (Pro­vi­sion on own serv­er): Pro­vi­sion of font files for the pur­pose of a user-friend­ly pre­sen­ta­tion of our online ser­vices; Ser­vice provider: The Google Fonts are host­ed on our serv­er, no data is trans­mit­ted to Google; Legal Basis: Legit­i­mate Inter­ests (Arti­cle 6 (1) (f) GDPR).

Rights of Data Subjects

As data sub­ject, you are enti­tled to var­i­ous rights under the GDPR, which arise in par­tic­u­lar from Arti­cles 15 to 21 of the GDPR:

• Right to Object: You have the right, on grounds aris­ing from your par­tic­u­lar sit­u­a­tion, to object at any time to the pro­cess­ing of your per­son­al data which is based on let­ter (e) or (f) of Arti­cle 6(1) GDPR, includ­ing pro­fil­ing based on those pro­vi­sions. Where per­son­al data are processed for direct mar­ket­ing pur­pos­es, you have the right to object at any time to the pro­cess­ing of the per­son­al data con­cern­ing you for the pur­pose of such mar­ket­ing, which includes pro­fil­ing to the extent that it is relat­ed to such direct marketing.
• Right of with­draw­al for con­sents: You have the right to revoke con­sents at any time.
• Right of access: You have the right to request con­fir­ma­tion as to whether the data in ques­tion will be processed and to be informed of this data and to receive fur­ther infor­ma­tion and a copy of the data in accor­dance with the pro­vi­sions of the law.
• Right to rec­ti­fi­ca­tion: You have the right, in accor­dance with the law, to request the com­ple­tion of the data con­cern­ing you or the rec­ti­fi­ca­tion of the incor­rect data con­cern­ing you.
• Right to Era­sure and Right to Restric­tion of Pro­cess­ing: In accor­dance with the statu­to­ry pro­vi­sions, you have the right to demand that the rel­e­vant data be erased imme­di­ate­ly or, alter­na­tive­ly, to demand that the pro­cess­ing of the data be restrict­ed in accor­dance with the statu­to­ry provisions.
• Right to data porta­bil­i­ty: You have the right to receive data con­cern­ing you which you have pro­vid­ed to us in a struc­tured, com­mon and machine-read­able for­mat in accor­dance with the legal require­ments, or to request its trans­mis­sion to anoth­er controller.
• Com­plaint to the super­vi­so­ry author­i­ty: With­out prej­u­dice to any oth­er admin­is­tra­tive or judi­cial rem­e­dy, you shall have the right to lodge a com­plaint with a super­vi­so­ry author­i­ty, in par­tic­u­lar in the Mem­ber State of his or her habit­u­al res­i­dence, place of work or place of the alleged infringe­ment if you con­sid­er that the pro­cess­ing of per­son­al data relat­ing to you infringes the GDPR.

Ter­mi­nol­o­gy and Definitions

This sec­tion pro­vides an overview of the terms used in this pri­va­cy pol­i­cy. Many of the terms are drawn from the law and defined main­ly in Arti­cle 4 GDPR. The legal def­i­n­i­tions are bind­ing. The fol­low­ing expla­na­tions, on the oth­er hand, are intend­ed above all for the pur­pose of com­pre­hen­sion. The terms are sort­ed alphabetically. 

• Affil­i­ate Track­ing: Affil­i­ate track­ing logs links that the link­ing web­sites use to refer users to web­sites with prod­ucts or oth­er offers. The own­ers of the respec­tive linked web­sites can receive a com­mis­sion if users fol­low these so-called “affil­i­ate links” and sub­se­quent­ly take advan­tage of the offers (e.g. buy goods or use ser­vices). To this end, it is nec­es­sary for providers to be able to track whether users who are inter­est­ed in cer­tain offers sub­se­quent­ly fol­low the affil­i­ate links. It is there­fore nec­es­sary for the func­tion­al­i­ty of affil­i­ate links that they are sup­ple­ment­ed by cer­tain val­ues that become part of the link or are oth­er­wise stored, e.g. in a cook­ie. The val­ues include in par­tic­u­lar the source web­site (refer­rer), time, an online iden­ti­fi­ca­tion of the own­er of the web­site on which the affil­i­ate link was locat­ed, an online iden­ti­fi­ca­tion of the respec­tive offer, an online iden­ti­fi­er of the user, as well as track­ing spe­cif­ic val­ues such as adver­tis­ing media ID, part­ner ID and categorizations
• Con­troller: “Con­troller” means the nat­ur­al or legal per­son, pub­lic author­i­ty, agency or oth­er body which, alone or joint­ly with oth­ers, deter­mines the pur­pos­es and means of the pro­cess­ing of per­son­al data.
• Per­son­al Data: “per­son­al data” means any infor­ma­tion relat­ing to an iden­ti­fied or iden­ti­fi­able nat­ur­al per­son (“data sub­ject”); an iden­ti­fi­able nat­ur­al per­son is one who can be iden­ti­fied, direct­ly or indi­rect­ly, in par­tic­u­lar by ref­er­ence to an iden­ti­fi­er such as a name, an iden­ti­fi­ca­tion num­ber, loca­tion data, an online iden­ti­fi­er or to one or more fac­tors spe­cif­ic to the phys­i­cal, phys­i­o­log­i­cal, genet­ic, men­tal, eco­nom­ic, cul­tur­al or social iden­ti­ty of that nat­ur­al person.
• Pro­cess­ing: The term “pro­cess­ing” cov­ers a wide range and prac­ti­cal­ly every han­dling of data, be it col­lec­tion, eval­u­a­tion, stor­age, trans­mis­sion or erasure.
• Pro­files with user-relat­ed infor­ma­tion: The pro­cess­ing of “pro­files with user-relat­ed infor­ma­tion”, or “pro­files” for short, includes any kind of auto­mat­ed pro­cess­ing of per­son­al data that con­sists of using these per­son­al data to analyse, eval­u­ate or pre­dict cer­tain per­son­al aspects relat­ing to a nat­ur­al per­son (depend­ing on the type of pro­fil­ing, this may include dif­fer­ent infor­ma­tion con­cern­ing demo­graph­ics, behav­iour and inter­ests, such as inter­ac­tion with web­sites and their con­tent, etc.) (e.g. inter­ests in cer­tain con­tent or prod­ucts, click behav­iour on a web­site or loca­tion). Cook­ies and web bea­cons are often used for pro­fil­ing purposes.
• Tar­get­ing: “Track­ing” is the term used when the behav­iour of users can be traced across sev­er­al web­sites. As a rule, behav­ior and inter­est infor­ma­tion with regard to the web­sites used is stored in cook­ies or on the servers of the track­ing tech­nol­o­gy providers (so-called pro­fil­ing). This infor­ma­tion can then be used, for exam­ple, to dis­play adver­tise­ments to users pre­sum­ably cor­re­spond­ing to their interests.
• Web Ana­lyt­ics: Web Ana­lyt­ics serves the eval­u­a­tion of vis­i­tor traf­fic of online ser­vices and can deter­mine their behav­ior or inter­ests in cer­tain infor­ma­tion, such as con­tent of web­sites. With the help of web ana­lyt­ics, web­site own­ers, for exam­ple, can rec­og­nize at what time vis­i­tors vis­it their web­site and what con­tent they are inter­est­ed in. This allows them, for exam­ple, to opti­mize the con­tent of the web­site to bet­ter meet the needs of their vis­i­tors. For pur­pos­es of web ana­lyt­ics, pseu­do­ny­mous cook­ies and web bea­cons are fre­quent­ly used in order to recog­nise return­ing vis­i­tors and thus obtain more pre­cise analy­ses of the use of an online service.